MIAMI, FL – May 20, 2025 — Brazilian-born journalist, data analyst, and Latin America researcher Rodrigo Lins is making international headlines once again with the launch of his latest book, Bridging Borders: Mastering Global Business in Latin America. Now a proud U.S. citizen and longtime resident of the United States, Lins draws from nearly a decade of experience helping companies navigate complex cross-border dynamics to offer one of the most comprehensive guides available on thriving in Latin America’s dynamic markets.
As a seasoned communicator and data specialist, Lins has spent years interpreting the region’s economic, cultural, and digital trends, most recently as a researcher and analyst for the Latin America division of ISS STOXX. With Bridging Borders, he offers entrepreneurs and corporate leaders the critical insight needed to seize growth opportunities across Latin America, an emerging global powerhouse of innovation, consumer demand, and investment potential.
The book opens with a sweeping overview of Latin America’s economic resurgence following the COVID-19 pandemic, presenting hard data on GDP growth, rising purchasing power, and a rapidly expanding middle class. Lins focuses on key markets such as Brazil, Mexico, Colombia, Argentina, and Chile, presenting evidence that these nations are not only rebounding but reshaping the global economic map. With sectors like technology, fintech, e-commerce, tourism, and luxury goods booming across the region, Lins provides readers with the knowledge and foresight to enter the market with confidence.
Yet what sets Bridging Borders apart is its deep focus on cultural intelligence. Drawing from first-hand experience and on-the-ground research, Lins warns of the common pitfalls foreign companies encounter when operating in Latin America. He explores the region’s linguistic diversity, the importance of localizing messages rather than simply translating them, and the cultural nuances that define everything from business negotiations to consumer behavior. From the role of family ties in corporate decision-making to differing expectations around hierarchy and etiquette, Lins illustrates that success in Latin America is rooted in understanding people, not just numbers.
A significant portion of the book is also dedicated to the power of public relations and press strategy in building brand credibility. Lins outlines how companies must go beyond traditional campaigns to forge authentic connections with Latin American audiences. He shares how influencer marketing, corporate social responsibility initiatives, and culturally tailored PR efforts can make or break a brand’s image in this relationship-driven region.
Digital transformation also features prominently in the book. With Latin America witnessing an explosion in internet access and mobile commerce, Lins provides a country-by-country breakdown of leading platforms, payment systems, and digital shopping behaviors. He advises businesses on how to build mobile-first strategies, optimize their presence across social and e-commerce channels, and personalize consumer experiences using advanced data analytics.
Ultimately, Bridging Borders is more than a business manual, it’s a call to action for global leaders to engage thoughtfully and strategically with Latin America. Lins emphasizes that long-term success depends not just on market entry, but on building brand loyalty, nurturing community relationships, and delivering consistent value to consumers. He details the importance of after-sales service, customer satisfaction, and tailored loyalty programs, all of which are vital in markets where trust and personal connection are paramount.
With a career spanning top Brazilian media outlets such as Globo and CNN Brasil, and now serving as a Latin American expert in the U.S., Rodrigo Lins has positioned himself as a leading voice in cross-border business strategy. His previous books have guided thousands of immigrants seeking legal pathways to the United States. With Bridging Borders, Lins expands his mission, offering data-driven guidance to help American entrepreneurs and global companies thrive in Latin America, while also assisting Latin American businesses in establishing themselves in the U.S. market.
Published by Onevox Creative Solutions and available now on Amazon, Bridging Borders: Mastering Global Business in Latin America is a timely, essential read for any business leader seeking growth in one of the most vibrant regions of the world.